Hah, web 2.0 was all about the explosion of user-generated content. Corps and cryptonerds wanted to make web 3.0 about making money, but the web has always been about the content, not its monetization. In trying to monetize the content, they're alienating people and forcing them off the platforms they defaulted to.

Humans like to create and share content, no matter how easy or difficult it is to monetize. If the people who want to monetize humanity's collective output make it harder to create, then hopefully the result is that people move off the ad-supported platforms and replace them with something that doesn't rely on centralization with lots of capital to stay afloat.

If nothing else, the way that youtube has made it impossible for segments of the creative community to monetize their content and forced them rely on platforms such as patreon has made it more and more clear that ad-generated revenue is a dead end. You can't force people to view advertising unless you hold their content hostage, and for the first time in history, they can't buy out the means of production.