Privacy

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A place to discuss privacy and freedom in the digital world.

Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.

In this community everyone is welcome to post links and discuss topics related to privacy.

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If you have a question, please try searching for previous discussions, maybe it has already been answered
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The tech companies scanning your face while you shop (www.telegraph.co.uk)

submitted 1 year ago by [email protected] to c/[email protected]

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[–] [email protected] 10 points 1 year ago (1 children)

Skilled marketers try to identify the needs of the consumers that use their products so they can offer even more relevant products and find opportunities to upsell. Ideally, they try to create positive brand impressions with their marketing touchpoints, only reaching out with information that is timely and relevant. Bad marketers just play the numbers game by spamming inboxes and throwing everything against the wall until something sticks.

[–] [email protected] 2 points 1 year ago

100% data driven marketing is not about reaching people who are or will be consuming, it is reaching people who aren’t => selling things to people who don’t want to be sold. Keeping sold is a diff matter.

That’s what makes this big data so discouraging, if I look at a beer, it is more likely marketing teams will try to reach me on lateral data topics (would you like a gym membership?) that have nothing to do with beer vs “hey here’s a coupon for 5% off”.