this post was submitted on 17 Sep 2023
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Upper Echelon: The Unity Disaster Gets WORSE - IronSource And A New Tech Trend (www.youtube.com)
submitted 1 year ago* (last edited 1 year ago) by [email protected] to c/[email protected]
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[–] [email protected] 5 points 1 year ago

Unity Technologies, known for its Unity game engine, has been facing severe backlash for its recent decisions. Unity adjusted its fee structure, now charging game developers per install with retroactive terms of service changes. This move is expected to negatively impact numerous game projects. In addition, Unity removed their transparency GitHub repo and reversed previous community-centric commitments, leading to widespread industry anger. The CEO's past decisions to maximize revenue raise eyebrows. Unity rejected a $20 billion acquisition offer from AppLovin in favor of a $4.4 billion merger with Iron Source, a mobile game development monetization company. Tomar Bar Ziv, CEO of Iron Source and a Unity board member, has notably sold around $20 million in Unity stock following the merger. Recent aggressive pricing models seem to mirror those adopted by Twitter and Reddit. Unity's shift seems aimed at promoting Iron Source's Level Play service and could significantly harm developers, especially in the mobile sector. Companies like Azur, Voodoo, and Century Games have retaliated by disabling Unity and Iron Source ad monetization. Unity's recent closure of two offices due to threats from its own employee underscores the depth of its internal and external crises.