This holds true for music, but what about other forms of media like books, games, and movies which don't tend to see the same kind of revenue streams resulting from free advertising?
If I pirate a movie, for example, it might be because I didn't want to go to the theater and now my wife and I can both not buy a ticket and watch from home. I guess I could see how some big studio games could benefit through merchandising in the long run but if your game doesn't have merch or any other revenue streams then what?