The other part of this that's notable is they're substituting in corn in place of rice. Corn production is heavily subsidised in the states. This is also part of the reason why there's so much high fructose corn syrup in their food and they turn a ton of corn into ethanol.

You should believe it. Between global warming, overworked soil, deforestation, drought, water waste, water pollution, and lack of fertilizer, we better do something yesteryear. Today is the next best time.