All right, I agree with that take. However, I would also argue that those are choice you can make when using AWS, and while Amazon surely pushes those solutions through ads and whatnot, it's still a choice that people can make. Yes, after they've made that choice, they're fucked out of luck if they want to switch to a different service, but that's why (in my opinion) "the cloud" was always a lie that was meant to benefit large corporations. It reduced IT overhead for small companies, but it did it, like you point out, at the expense of getting locked into the vendor-environment.

If they can't see that in the future this will cause lock-in.... once again, that's their own shortsightedness and inability to consider the implications of using exclusively AWS servers and services.