yeah, they'll properly activate during those exercises.

the idea is that if your glutes are dormant, other muscles in the posterior chain (including your hamstrings and spinal erectors / lower back) will overcompensate.

glute bridge / hip thrust is also an excellent way to directly target those muscles for growth.

you can try thrust a friend or partner (sounds sus, I know) in lieu for a ketttlebell, dumbbell, barbell etc, and even try single leg to effectively double your working weight, and help target stabilising muscles within your trunk.