I mean they absolutely do, but nature and economics have their say. Like, you can make money selling homeopathy, because people who falsely believe in homeopathy are a market segment, but you can't otherwise make money doing homeopathy because it doesn't work. Similarly you can speculate on anything and come out ahead with the right combination of luck, publicity, and timing, but taking advantage of short-term volatility or noise in the market isn't the same as actually doing something effective, and the farther away from truth you push the market the more damage it's going to cause snapping back to reality.
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