I'm a luddite so this sounds great to me, but people need to know more about the alternatives. I love 'the commons' idea.

But for everyday users there are already alternatives to major social media platforms or common word-processing software, he says, noting, however, that it can be hard to convince users to switch to something they're unfamiliar with.

And Ambrose agrees. Moving away from "big tech" introduces friction into daily life, he says, and only makes sense when it's being done for principled reasons.