did the stock price go up? it's not stupid. is everyone talking about this impossible scenario? it's not stupid.
fundamentally, these people are marketers and need to be understood that way. you can't evaluate their words or actions as if they are what they say the are, and treating them as if they are anything but subterfuge is giving them legitimacy which they not only don't deserve, but will be immediately leveraged into more of this shit.
this is just the advertiser's version of "the big lie"