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Immune might be a strong word, but does anyone else feel this sometimes? (thelemmy.club)
submitted 2 days ago by to c/neurodiverse@hexbear.net
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I feel the same about SEO stuff. Stuff that's designed to attract peoples attention doesn't just not work on me, it often repels me. Some of it actively irritates me. Some of it I can't even stand to look at.

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[–] 78 points 2 days ago (24 children)

Everybody thinks they are immune to ads and nobody is

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  • [–] 30 points 2 days ago* (last edited 1 day ago) (12 children)

    I'm immune to ads because I'm broke.

    Edit: if a piece of advertising for, say, a video game caused me to pirate it, would that be considered as the advertisement working? Like is me downloading the fitgirl repack of Oblivion a win or a loss for Bethesda's marketing department?

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  • [–] 5 points 1 day ago (4 children)

    You just did a word-of-mouth for Oblivion

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  • [–] 2 points 1 day ago (3 children)

    I did word-of-mouth for Oblivion in the same breath as a location for where to obtain it without giving money to capital. That's hardly guerilla marketing.

    I didn't even say it was good. I'd recommend not paying money for it, at the very least.

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  • [–] 2 points 22 hours ago (2 children)

    Sounds like you fundamentally don't understand how advertising works

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  • [–] 1 point 10 hours ago (1 child)

    Quite literally, not figuratively, literally the opposite. I only recognise the fundamentals of advertisement as real advertisement.

    Fundamentally. Truly fundamentally. Think of advertising is hawking what you have and want to barter. Before the written word, before currency, before metalworking, before fire. I have pretty rocks, give berries for rocks. This I recognise as advertising. Spoken word can be put to heiroglyphs, it can be carved into rock, it can be written on papyrus. That's a natural evolution. A billboard, a radio spot, a TV segment, whatever.

    What is not natural is the corporate metrics invented by suits in a boardroom to justify their salary. I do not recognise that simply mentioning [product] is advertisement for the product. If it's not a liminal endorsement, then it was invented by rich people to swindle other rich people. They've taken us for fools.

    "Oh it keeps [product] in the minds of the consu-" "We will market laterally through synergising with grassroots discus-" "So we can optimise for emerging trends to keep-" "We can implement an ARG to supplement our SEO optim-" listen to these sentences. Ramblings of the deranged. That's not advertisement, that's white collar astrology. If their sales increase (by pure co-incidence), then they get to have a cocaine party and pat themselves on the back. If it does jack shit, it's everyone else's fault but theirs. I'm sure that capeshit vampire movie was the most discussed film of that year, but if the corporate strategy actually worked, it would have been the most profitable film of all time, and yet it ate shit. Twice.

    This corporate bullshit is advertising in the same way a chiropractor is a healthcare worker.

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  • [–] 11 points 1 day ago (6 children)

    You think poor people are immune to propaganda hahahahahaha

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  • [–] 6 points 1 day ago (5 children)

    As much as I would like to classify the Micky D's "I'm Lovin' It" jingle as propaganda, I don't think it fits

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  • [–] 9 points 1 day ago* (1 child)

    really? I think its a prime example. Compare mcdonalds to burger king, of which i cant think of an applicable jingle. music is a type of media and any form of media can be a vehicle for ‘propaganda’, a very broad term itself

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  • [–] 3 points 1 day ago* (last edited 1 day ago)

    Maybe it's because I don't own a TV or radio, but I've heard more parodies of it than heard sincerely. It's like hearing a Weird Al parody 1000 times before listening to the original.

    Edit: Also, no jingle is going to make me cross a picket line or break my boycott of Americans. It's as effective as the Kars4Kids commercials to me. I don't own a car.

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  • [–] 2 points 1 day ago (2 children)

    So you don't understand propaganda, that does help explain your opinion.

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  • [–] 16 points 1 day ago* (4 children)

    I've immunized myself to ads as best I can by refusing to engage with any technology or service which I can't get an adblock into.

    I use a speech to text LLM to remove them from podcasts, I don't watch TV, I don't have traditional social media, I wear headphones in shops with radio ads, haven't watched youtube or listened to music without an adblock. If adblocks ever stopped working I would just stop using a service outright.

    I still understand they influence me because companies wouldn't use them otherwise. They are mental pollution and I've had to do a lot of work to get rid of a fraction of them.

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  • [–] 2 points 1 day ago*

    Same! Except I don't listen to podcasts with ads. I hate ads so much because I know they work. It's even quantifiable: the damage in form of lost value to society in form of people spending more then they need on junk is at least twice the cost of producing and spreading all those ads: once because the firms wouldn't pay for them if they didn't get at least their investment back. They get it back from people working more then they'd need to make and buy useless (no added use value) or overpriced commodities. And a second time, because making the ads takes work too. So you have people working on pointless ads and people working to make pointless junk. All those work hours could have been spent on something with actual use value. And that's not even counting the psychological and societal damage of making people feel inadequate.

    1.6 trillion dollars annually because of ads alone. Without marketing and public relations.

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  • [–] 13 points 1 day ago (2 children)

    It's very rare to ever overtly be convinced by one to buy something on the spot, but that's not the primary function of ads. Simply getting the brand name into the zeitgeist as one of the available options is sufficient. Just reminding you of the existence of a brand so the next time in 4 months when you're buying a product you will consider it in your list of available best options - it has done its work. The effects of ads on each individual is minor, the effects of ads on the population is major.

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  • [–] 15 points 1 day ago (1 child)

    Just reminding you of the existence of a brand so the next time in 4 months when you're buying a product you will consider it in your list of available best options - it has done its work.

    The effects of ads on each individual is minor, the effects of ads on the population is major.

    Ads don't need to convince you or even remind you of their existence. They just need to convince your family and your friends. So when your family and friends remind you of a brand existing 4 months later, it feels like part of a completely organic conversation and not something a corpo planted in their heads 4 months earlier.

    Super Bowl ads are the most obvious example. The number of people who actually see the ad airing is not that high all things considered. But the countless "hey, did you see that ad during the Super Bowl" water cooler conversations in the following week means the entirety of the US (and much of the Western world) is reminded that the brand still exists.

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