recently I got into crocheting and I was immediately thrown into the hobby drama about all the havoc that generative "AI" is wreacking into the community. fake slop patterns that don't work, fake photos of impossible amigurumi, that kinda stuff.

then I learned that, a few months ago, Hobbii, an once-beloved crafts supplier currently in a death spiral after being purchased by private equity, had the brilliant idea of alienating their entire client base by talking about how they love "AI" and use it all the time at the company. while firing a ton of people no less, including all the familiar faces that interacted with people online.

in damage control during the entirely predictable backlash, the new CTO Tomas Antvorksov Krag posted this:

While we take our responsibility very serious we have to explore new technologies as they enter the market or risk being left behind.

My brother in Christ Tomas Antvorksov Krag CTO of Hobbii, you are the CTO of a textile crafts company. Every client of yours does crochet or knitting or fucking macramé by hand, for fun. What technology do you figure we would be afraid of being left behind by? The spinning jenny??