But isn't a phenonemon sort of non-quantifiable? The only coherent way of talking about 'less' or 'more' in this case is in terms of the discrete number of men turning purple and green choking on their nuggies, unless we're talking about the total amount of time spent by men turning purple and green choking on their nuggies, which I suppose is a continuous quantity. But still a somewhat odd way of quantifying as it's quite heavily biased by how fast-acting different poisons are.