He very much isn’t. He’s extremely well-known as the other half of (his sister) Billie Eilish’s recordings and plays with her live. He also has a pretty successful band in his own right. That’d be why he was selected for the Apple TV thing to begin with.

I mean, I guess if you’d never heard of Billie Eilish or heard her music before, I could see your first exposure to him being the Apple TV intro music.