It may be that his death marked a turning point, in a sense: He had already been forced out of his role as CEO by business executives in 1985 and didn’t return until 1997, when the company was on the brink of collapse. He then truly turned the company around through innovation: first with the iPod, then with the iPhone—both products that changed the world. I don’t want to downplay this foresight at all, and I also think that Jobs was someone who cared about the cause—about products that are meaningful and useful.

Nevertheless, I don’t believe the start of enshittification can be pinned to the date of his death. Rather, he was one of those, who laid the groundwork for it—here’s an example: soon, Google will tighten the screws and design the Play Store along the closed model that Apple introduced back in the day.

In short: I think there are many other reasons. Jobs was an outstanding businessman, but he lived in a different world than the one we live in today.