People think lightning rods are meant to attract lightning, but that is incorrect. Buildings are often covered with a whole bunch of little 1 foot copper spikes. The idea is a multipoint spray of electrons from the ground up to a charged cloud to balance the charge and reduce the chance of a strike.
During a storm, you can sometimes hear them making a hissing sound as they work.
When lightning is about to strike, anything kind of tall and conductive will do the same. If you feel that static charge building up on you, get your ass as flat as you can. You cannot predict where the strike is going to hit, so running is silly--you might well run toward a strike. Just lay flat and stay away from tall stuff. Don't be the tallest thing either.