MapQuest stood up to President Donald Trump, and now its app is reaping the rewards.
The “OG of online mapping,” as the company calls itself, announced on Thursday that it would not change the name of Lake Ontario on its maps to Lake America, despite Trump’s executive order directing the U.S. Department of the Interior to update the lake’s name in the U.S. geographic naming service. As a result, MapQuest’s mobile app downloads soared, sending the iOS app to the No. 4 position on the U.S. App Store’s Top Charts for apps (not including games) as of Monday morning on the U.S. east coast.
MapQuest also reached the No. 8 position overall in the U.S. App Store across both apps and games, and it became the No. 1 Navigation app in the United States.
It's actually more interesting than this. Open Street Map has a long history of supporting multiple names for the same place. There seems to have been a bit of an edit war since the executive order was issued, but as of now we have <tag k="name" v="Lake Ontario"/> and <tag k="official_name:en-US" v="Lake America"/>. There are also 36 other name tags, mostly listing the name of the lake in different languages. I initially assumed that all those others were added in the last couple of days as a way to sort of protest by taking the whole thing to an absurd level. But the change log actually shows that 27 of them were already in the tags long before the executive order was issued. And honestly, I like it this way better. Instead of making Trumps announcement big to the point of absurdity, OSM has made it small to the point of inconsequence. Trump said he wanted to change the name of the lake, and OSM said "sure, whatever, your name for it can be number 28 on the list of names that people have for it. And actually, while we're on the topic, it looks like we missed a few. Lets throw on 8 more to make sure everyone is represented."