As I'm sure most people would, I almost just hit Checkout but happened to see the text below. I am also sure I would have caught/removed it from the check-out page but maybe not. I did complete my order without 'package protection' but am sending an email and probably won't order again unless their response is acceptable.
Edit: I'll probably send the email after I get shipping confirmation :)
See also: merchants charging a ~3% fee if you use a credit card because similarly covering the cost of a payment processor is increasingly becoming a cost that is not absorbed. Even with medical practices!
At least this is easy to understand, though. Credit card processor charges us X% so we're passing that on. We used to eat it or fold it into business costs, but with the economy doing it's slow-death we can't anymore.
What really gets me, especially with large purchases like a medical bill or a transmission replacement for example is that 3 or more % quickly becomes advantageous for the processor. On a $10,000 that 3% becomes $300, and it did not get $297 more expensive to wiggle some bits around over a $100 payment's $3. Then, some businesses decide that the best way to offset that cost is something akin to an ACH transfer...just hand over your bank account information and don't worry about it!