As I'm sure most people would, I almost just hit Checkout but happened to see the text below. I am also sure I would have caught/removed it from the check-out page but maybe not. I did complete my order without 'package protection' but am sending an email and probably won't order again unless their response is acceptable.
Edit: I'll probably send the email after I get shipping confirmation :)
For people asking what this is - for my small biz, adding insurance via ups would be about $25 per package, and 3rd party protection is about $11. I don't make any money off this, it's strictly to cover lost / damaged shipments.
I offer default protection on during checkout but call it out in a big obvious box, and warn that if you remove it and the package is lost then you're out of luck. Most people leave it on, and I have about a 2% package loss rate (thanks ups) that has all been covered so far.
If I didn't offer it via 3rd party then that $25 would be rolled into the shipping cost, so the customer is forced to pay. This way they get the option, and it saves them money.
I wish more companies would just be up front about it though, it feels deceptive when they shove it in without explaining why.
