It's more that the punters think we are giving away but actually the cost is worked into price increases on the products they have to buy to get the bootstraps. They don't notice the increases because they get the bootstraps. The cost of producing the bootstraps is so low that technically the stores turn a profit on them.

The laws of mathematics are very commendable, but the only law that applies in Australia is the law of Australia

-- Actual quote by an Australian conservative prime minister in this century

Not with that attitude.