At $100 per shoot she can pay off her camera in one year doing one shoot a week. That's if it's a hobby.
But since it's not a hobby for her, as she points out, that means she can do 3-5 shoots per week. If she charges $300 per shoot, and averages let's say 4 shoots per week, that's over $60k per year. A small salary, but people get by for less.
If she wants to make more, that's fine. But she has to convince people that she's worth a higher price by doing quality work and demonstrating consistency, professionalism, building a network of returning clients and recommendations if she wants to be fully booked each week. Not by telling them how expensive her equipment is...