Yeah, the expenses before/after having a baby really add up. So many items to buy: high chair, baby dishes/spoons/bottles/cups, pacifiers, toys, rattles, teething trinkets, a wash tub, a crib, blankets, clothes, car seats, books, et cetera.

That's not even counting consumables such as diapers, wipes, formula, baby food, medicine, etc.

Or medical expenses, including maternity/pre-natal/post-natal care as well as regular check-ups for the baby and several rounds of vaccinations.

So if by "push presents" they mean things like that which any new parents are gonna need, or maybe something that makes maternity easier (since the brunt of childrearing so often falls upon the mother), then it could make sense. Like a housewarming gift, but for new parents. Although I'm pretty sure that's what baby showers are already for.

If it it's something that you bring her in the hospital to make her stay more comfortable, then that makes sense too.

I admit I've never heard of the concept before, so it could mean something like that. But if it's like "nooo buy her this expensive trinket that does nothing because society says you have to now" then that's just stupid consumerism.

Buying gifts like that can be nice, if it comes from the heart. Which it doesn't, if it's only being done out of a social obligation.

Gifts should be pleasant surprises. Not expectations that will result in disappointment if unfulfilled.