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this post was submitted on 17 Aug 2026
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Short version: they screwed up, then tried to deny it, then tried to explain away the evidence, then tried to shut down negative (factual) comments on their forums.
I like D'Addario, they're a family company, they make good products, bit damn - in a time when all a music company needs to succeed is 'don't be like Fender,' they blew it.
Just ridiculously shortsighted that they derive their income from people playing live instruments and they don't even bother to hire those people for their own promotion. That's literally your customer!
Not only all of this, but while their apology sounds like they didn't know what their employees did and just missed it during their investigation, there are posts from the alleged employee that generated the video saying they they told the company exactly what they did. So one person says that D'Addario knew everything from the start, and D'Addario claims they were unaware.
There are plenty of good string makers out there, this is one company I will not be patronizing anymore.
It's gonna take a while to forgive them. If they had their CEO adress the issue in the first week and say they messed up and won't be working with the guy again, they could have saved their reputation. This way they have damaged their brand for a long while.