Is already standard for companies to further 'optimize' by creating problems that they can charge extra to solve.

I mean, advertising to begin with is just a way for people with existing capital to make themselves more salient regardless of their product quality.

But if you don't even need a product and can charge people for the right not to have every experience made worse, or more annoying or time consuming, the whole point of the market has lost the plot at the expense of the people.

Like paying rent on features that have traditionally just been available after purchasing a thing, like vehicle seat heating.

Only going to get worse unless we change out of a system built entirely around individualized extraction and competition.