It should be called SED (de-optimisation).

This would be where you type in exactly what you want (including SKUs or product codes) and it suggests a million different things that are either tangentially related or not related at all, in an effort to distract you from buying what you want.

This has already been happening; before the GenBS search apocalypse, it was quicker to use a search engine query for “store product” to take you direct to the listing.

For example “M10 bolts Bunnings” would show me exactly what I asked for, instead of using the useless Bunnings search feature.