Individual consumer shaming for society-level problems is usually corporate PR to defend from interventions. The classic example is the invention of the "litterbug" when companies introduced disposable but not easily reusable or compostable packaging and trash was piling up in much larger quantities. There were movements against using the packaging itself. The "litterbug" PR campaign successfully changed the narrative to make this litter an individual problem to shame people for rather than a problem with capital. Similarly, there were many movements against cars in the beginning. It was considered outrageous when "chauffeur's" would hit pedestrians, there were calls for entire bans. There were multifaceted PR pushes to instead shift blame to pedestrians while giving cars exclusive use of the streets, pushing pedestrians to the side and calling them "jaywalkers" if a car hit them. Both of these cases also involved heavy lobbying/bribery of the political class, same as today.