Okay, then you can see that in many ways advertising creates and reinforces the looks of these subcultures in the first place.

We are not taking strict commercial advertising here, we are talking a coordinated effort across all cultural platforms to ingrain their brands.

Magazines, movies, music, tv, games, the military, higher education, bars, and even books etc; can and do have corporate sponsorships. They are all selling an image inside of each of these subcultures.

With the rise of globalism this has been spread throughout the world.