this post was submitted on 01 Jun 2026
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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The logo is a way to present your brand. If the logo is bland, by extension you expect the brand to also be. And if the brand is expected to be bland, and if the company wants it and/or the profits still come, there is not reason forcing the company to try to be better.