But...the vast majority of corporate decision making for the last ten years is solid evidence that they are 100% high on their own farts.
Completely agree, but in the gap left by "vast majority", these guys don't seem to be behaving entirely like your conventional consumer squeezing companies, they seem to be playing a much more collusive game at the very least
But it's all already not worth the money invested
That's the flaw in the common view of this. You're looking too short term. The second someone can offer to replace a business owners employees for half price, it's basically infinite money.
That is what they're pouring all the money in for: a chance at that prize. A chance at replacing all paid work with an automation they own.