I don't disagree. But I find that many people do things because it satisfy their own ego. So, they become disappointed when they find out that recycling on their own doesn't effect as a single effort, and just give up. Like, just do the right thing because it's the right thing, not because they are looking for emotional rewards. Call out those who aren't doing their part, in particular companies who are being hypocrites, instead of surrendering and doing the wrong thing adding more to the problem.

What people don't realise is that saving the earth is a collective effort. Companies do propaganda to shift the responsibilities to ordinary individuals, and ordinary individuals also shift the responsibilities to corporations. Even if we get corporations to be held more accountable, there are still far too many ordinary individuals who don't even bother. And if we count how much pollution and carbon footprint that each of offending individuals emit altogether, I'm sure it will become substantial. And it's not hard to find such individuals who don't care in our everyday lives.