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Apple Has Given Up on the Vision Pro After M5 Refresh Flop
(www.macrumors.com)
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this post was submitted on 29 Apr 2026
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Yeah, I was initially pretty interested because a player like Apple can really push the envelope and drive innovation. I am still wistfully hoping for a portable office AR setup one day.
Live events (like sports) would be cool, but I'm not sure Apple wants to play licensing/marketing matchmaker at the scale required for that to be profitable. From what I've heard, it's the worst part of being in the streaming industry.
They already show games on Apple TV, so the infrastructure is there.
It also took them years to release an android app for it.
Honestly I don't think Apple has the chops to build something outside their ecosystem. They just do not want to put in the work to cater to people not in their ecosystem.
That makes the idea of a VR headset with sports harder. I mean, to redeem a FREE (included with MLS season tickets) pass you had to either have an Apple device or a windows or Mac computer with iTunes. Because they had no way to set you up otherwise even though you would be streaming on a roku or fire stick or whatever.
They definitely have the air of not wanting anything to do with you unless you're all in and that kind of attitude is hard to square with a broadly available device.
Ok, that’s a point. Apple wants you on their devices. That’s true.
exactly, hardware is their business model. this is like complaining that Google or Meta monetize your data. That's the deal.
Yeah, I’d love a truly portable multi-mon setup. And I’m hoping somebody will do it, seems like they’re getting close between nreal and meta the others. But still curious what Apple or someone like that could’ve pulled off. The hand gestures sold me on that control scheme.
And something high end on TV that requires a 4k headset screams apple. ;)