Did it though? EFF says that the number of impressions their content received is why they left:

Those [2018] tweets garnered somewhere between 50 and 100 million impressions per month.

Then

Last year, our 1,500 posts earned roughly 13 million impressions for the entire year. To put it bluntly, an X post today receives less than 3% of the views a single tweet delivered seven years ago.

But, I wonder what the real numbers actually are. Do we think Elon is honestly reporting real numbers to people? And, of the "impressions" that are real, how many of those are actually from bots rather than actual human users?

IMO, one of the biggest tricks Elon has managed to pull with Twitter is to convince celebrities and brands that it's still a thriving site full of other people, leading to them sticking around because supposedly no other site gets as much traffic.