The barrier to entry acts as a filter. Which is crazy to me, because it’s still so easy to sign up and conceptualize, imo.
I guess it just goes to show how accustomed people have become to uncanny and frankly insane levels of convenience.
I remember the first time I logged in to Gmail without putting my password in — when all of a sudden the entire internet used cookies in lieu of credentials (is that how it works? I’m not qualified).