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How come people want to work?
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Problem is there's a ton of interests with jobs that just don't exist really anymore or those jobs pay the absolute bare minimum. Like my main interest/hobby is film and writing my thoughts about every single one I watch (along with videogames, but film is easier for me cause it requires a lot less from me). I don't have any interest in making a movie and becoming a paid critic nowadays is near impossible with how flooded the market is with hundreds of thousands of people doing it for free in their spare time. I could work in a movie theater or something similar, but then I'm back to making state minimum wage instead the almost double that I'm currently making.
You could own a theatre. You could also create a local film festival, even if that means just booking the community room at the library and screening public domain silent films to start with. Or if you want to make a job out of it, maybe you can snag the screening rights to some indie/deep backlog films and do a traveling film festival, maybe setting up in small towns where there isn't already a ton going on where you could also get the venue for cheap.
There's also companies popping up that have bought the rights to reprint deep back catalogue films. Like I recently heard about one that buys the rights to reprint B movies from the 70s and 80s on VHS, so apparently there is a market for that kind of thing too!