What I barely understand is why businesses keep fueling this ad inferno. If it’s mostly bots farming engagement, isn’t that going to limit the effectiveness of advertising? Won’t that eventually show up in their returns on the advertising’? Do they really want their business associated with scantily clad 14 year old feeds, or are they all totally blind to that.

I get part of it… social media is the internet now, for most people. So if you want reach, where else are ya gonna go? Cable? Newspapers? Local news? They killed everything else. Google’s even killing YouTube sponsors now, auto skipping sponsor segments in the app.