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What it feels like talking about Star Trek on reddit sometimes
(thelemmy.club)
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this post was submitted on 18 Feb 2026
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Risa
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Not with inflation and I would argue Trek was never a movie brand. Trek movies range from passable to awful, and they only made the first Trek movie because Star Wars made all the idiot executives chase that as the "real money." There was supposed to be a 70's Trek series, but the movie led to it being picked apart and divided up between the movie and eventually TNG (fun fact, the bald lady from the first movie and Troy are based on the same character from the 70's series that the movie killed). Nobody who is a trekkie is a trekkie because they just LOVED The Undiscovered Country, they're in it for the series, even Kurtztrekkies.
Yes with inflation.
But sure, you might be able to find a list that places it in second place instead, depending on their method. That hardly defeats my point. Are you really trying to argue that Into Darkness performed badly?
Nothing else you said is relevant if we're judging Trek installments based on viewership, which is the metric you chose.
I believe I initially also chose merch sales, which have cratered via zero interest, because nobody likes this, but it terms of net views, a pre-Kurtzman series is going to beat any movie into the ground. I would wager most Kurtzman series have net underperformed Into Darkness (which was a SHIT movie and SHIT adaptation of Wrath of Khan, the best Star Trek movie)
Ah yes, the true worth of a piece art lies in how many action figures it sells. Silly silly me.
It's not a reflection of if it's great art, I doubt too many people have Do The Right Thing action figures (although that would be awesome) but a collapse in merch sales from real Trek to Kurtzman Trek is a direct reflection of a loss of audience and the failure to replace that audience with an adequately large new one to replace those sales numbers.