They utterly trashed their OS, a globally ~dominant cash cow, at an astonishing pace. By completely, eagerly (forcibly!) jumping the gun on exciting new tech, maybe the single above-all "thing you never do with anything even like a cash cow of any shape or size".

As in, that is known - viscerally, below the level of words or even thought, as if that knowledge originates from another realm - by anyone who has ever actually been directly responsible for any valuable piece of technology.

The depth of ignorance and really just flat-out juvenile naivety (fueled by naked greed) that produced this is something I'll probably be thinking about for the rest of my life. Truly amazing, just historically, I mean mythically foolish.

This dude has been locked into this outcome for a long time, and it's getting increasingly obvious how disastrous it is.

There are no dances left for him to perform except "it's really not that bad!"