nothing about this needed another coin.

I really don't get this take, at all. Payment is at the root of almost all problems with the modern Internet. Ads, censorship, mega-cooperation monopolies, etc. There are few problems that can't be traced by to payment.

Crypto provides a means to fix that by making digital transactions easy, such that small creators can host their content and earn from their own stuff, without a middle man.

Does crypto fulfill that promise? Not quite, but it's still better than nothing and is currently the only solution in sight (until we get an official digital currency from a country). And for whatever faults it might have, it sure beats crawling up Google's bumhole in search for more ad money.