Memes

Just like how "there is no royal road to science, and only those who do not dread the fatiguing climb of its steep paths have a chance of gaining its luminous summits", the same applies to organising; it just takes work and it requires meeting people where they are, working to understand their concerns and the conditions they face, developing their consciousness, locating their struggles within a greater historical and social context, and helping each other to come to an understanding of the best way to approach these issues together then putting that into practice.

Mao's work on the mass line might be useful here and I'd also strongly recommend Pedagogy of the Oppressed by Paolo Freire.

Socialism For All has a playlist on organising that might be of interest too.