I think AI is too dumb, and will always be too dumb, to replace good artists.

I think most game studios can’t afford full time art house across like 30 countries, nor should they want the kind of development abomination Ubisoft has set up. That’s what I’m referring to when I say “outsourced”; development that has just gotten too big, with too many people and too generic a target market. And yes, too many artists working on one game.

I think game artists should have a more intimate relationship with their studio, like they did with E33.

And it’d be nice for them have tools to make more art than they do now, so they can make bigger, richer games, quicker, with less stress and less financial risk. And no enshittification that happens when their studio gets too big.

It takes less time for the actual in house artists to use GenAI with a dataset trained with the company’s own style to generate “bulk art” than it takes them to manage an outsourced company doing the same thing.

Sauce: work in gaming, just talked about this with our art producer.

The outsourcing work is literally “make this texture we made ourselves by hand look like it was snowing” type of shit. You can use GenAI and have it done in 30 minutes or spend 2 hours talking back and forth with the outsourcing partner in 10 minute intervals over a week - interrupting your flow every time.