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Roomba maker iRobot swept into bankruptcy
(arstechnica.com)
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this post was submitted on 16 Dec 2025
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What market share? The article is very explicit that irobot went broke due to competition.
I think the part where if they had limited their debt and controlled their costs they should still be selling enough to stay open. The other products are better but they still don't have the brand recognition.
They literally used all of their money to do stock buybacks. Imagine if they put it into R&D. Maybe they would still exist.
They were a few hundred million in debt. That's gonna need more than a reorg to handle.