• Remove obstacles: don't have a library card but it's an option? get a library card; having too much trouble deciding what to read? find a recommended reading list and go from there
• Set up an environment for it if possible: ideally somewhere quiet with minimal distractions, where you can have good sitting posture and good lighting; if you're reading digitally, see if you can get an e-ink device, which is more similar to reading from paper; make sure your internal state is ok too, e.g. hydrated, sleeping alright, have sufficient time to read so you won't feel rushed etc.
• Read what's more appealing first: too dense and melting your brain? try reading something else and see if it's more engaging. use that to build motivation toward reading other things.

Remember, it's not about willpower, it's about transitioning to a way of doing things that better facilitates reading for longer and more consistently. Laziness points at willpower and implies you're choosing not to use it. But you obviously have a desire to do it, so that can't be the whole problem. Something, or things, are in the way.

A great example of this kind of thing which pertains to exercising, not reading, but is similar in spirit. I remember this streamer/youtuber who had a treadmill he could use while playing video games at his computer. By having the treadmill right there, he was far more likely to do exercise. Whereas if he had it off to the side, it was easy to not get around to it.