Yeah, I guess they could use the term point-to-point like point of sales systems define it, but it seems a little semantic. If the images are encrypted on the camera device, and only decrypted once the contents reach the secured analysis environment, then I don't see how this is misleading customers. Even in the context of messaging apps, users understand that the receiver can decrypt and see the message; it's saying that no intermediary party can.

But good grief, I can't fathom putting a camera in my toilet. I feel bad for folks that are either too worried about their health, or have such issues that this is helpful. There but for the grace of fiber go I.