55
How effective are ads? (lemmy.ml)
submitted 10 months ago by to c/asklemmy@lemmy.ml
63 comments fedilink hide all child comments
 

In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer's attention. Have we just become numb to ads? Does targeted advertising actually yield better results?

you are viewing a single comment's thread
view the rest of the comments
[โ€“] 1 point 10 months ago (5 children)

Yeah this is advertising. It's very distinct and clear; done intentionally to stand out amongst other products and be appealing to disinterested consumers.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 5 child comments
    •
  • [โ€“] 5 points 10 months ago (2 children)

    That's branding.

    Advertising would be "best pumpkin pie filling, everyone's choice" on the label. Also if you go to their no frills store its all this.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 2 child comments
    •
  • [โ€“] -2 points 10 months ago (1 child)

    Right so companies put branding on their products to... not advertise themselves to consumers?

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 1 child comment
    •
  • [โ€“] 2 points 10 months ago

    I go by this definition. Marketing is branding and advertisements.

    The activity of attracting public attention to a product or business by paid announcements in the print, broadcast, or electronic media.

  • permalink
  • fedilink
  • source
  • parent