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How effective are ads? (lemmy.ml)
submitted 10 months ago by to c/asklemmy@lemmy.ml
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In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer's attention. Have we just become numb to ads? Does targeted advertising actually yield better results?

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[โ€“] 5 points 10 months ago (2 children)

That's branding.

Advertising would be "best pumpkin pie filling, everyone's choice" on the label. Also if you go to their no frills store its all this.

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  • [โ€“] -2 points 10 months ago (1 child)

    Right so companies put branding on their products to... not advertise themselves to consumers?

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  • [โ€“] 2 points 10 months ago

    I go by this definition. Marketing is branding and advertisements.

    The activity of attracting public attention to a product or business by paid announcements in the print, broadcast, or electronic media.

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