When I have to describe social media... I do as follows.
There are 3 types of social media users.
1: Those with wealth who have no worries and can portray the image of living the simple life full of hobbies and joy... which is easy to do when you don't have to work 2 or 3 jobs just to pay the bills. they hoard wealth instead of giving. 2: Those that have no wealth and are desperately trying to convince others that they do, and that their life is so much better than yours. 3: The sheep that believe both of the above and would like to fit into one of those groups.
Meanwhile... the ones actually living the simple life, their best life, the relaxing life... aren't on corporate owner social media willing giving up their privacy and freedoms so a billionaire can get richer.