I don't think they have one full time, but I think given the context of the changes it's very plausible that companies put together committees formed of minorities or marketing or anyone with an opinion to workshop rebranding and renaming options to make the company appear progressive, and I think even if it wasn't the case, the perception of that sort of thing happening is more responsible than people think for the rise of Trump, AfD, Reform, FN etc. as the average person doesn't want posturing and is pushed towards the opposite direction by it, with the shift amplified by the fact that people aren't happy with the status quo at the moment, so if the status quo are acting like the left then the people will see the right as the opposite of that, regardless of who's in government.

That's not to say the opinions of the people who you know have complained about it aren't valid, it's just that I'd much rather have some dated vocabulary, slurs occasionally being used casually and questionable branding than raids on immigrants and the rights of minorities being eroded after one extreme pushes moderates to the other extreme.