ML theory says nothing about media consumption, and it does literally nothing to further our goals.

Media isn't the same as entertainment media, so reading theory is media consumption.

But yeah, the only real ML line I've seen about entertainment media consumption is about how it is used by the establishment for the sake of conservative ends (whether by villifying an Other or by being performatively anti-capitalist as a release valve of personal catharsis). I haven't seen very much about entertainment media in a positive sense except within socialist states (where it was mostly handled rather poorly, imo).