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Ad firm plans to use people’s data in a maneuver to sink data privacy bill (www.politico.com)

submitted 1 year ago by [email protected] to c/[email protected]

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Internal emails highlight how an advertising company can use its in-house resources to oppose public policy proposals.

One of the world’s largest advertising firms is crafting a campaign to thwart a California bill intended to enhance people’s control over the data that companies collect on them.

According to emails obtained by POLITICO, the Interpublic Group is coordinating an effort against a bill that would make it easier for people to request that data brokers — firms that collect and sell personal information — delete their dossiers.

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