If the rich people control everything then it would be normal to put the spotlight on each one of them once in a while just for society to know who holds the power.
Ain't no "If". There is no need for the people to know who holds the power if they are perfectly capable of maintaining power without the spotlight, which they are. Being in 'the spotlight' would only hurt them because then people would know who to blame.
It's only the ignorant jackasses like Trump and Musk who gained their power by luck who brag about their power, the rest are cunning enough to know better.